A major factor contributing to Uber’s growth is its potential… Michael Wolfe, an entrepreneur and frequent technology commentator explains:
If you think of Uber as a town car company operating in a few cities, it is not big.
If you think of Uber as dominating and even growing the town car market in dozens of cities, it gets bigger. (Data point: there are now more Uber black cars in San Francisco than there were ALL black cars before Uber started).
If you think of Uber as absorbing the taxi markets, it gets pretty huge.
If you think of Uber bringing taxis to parts of the world that did not have them before because of insufficient density, it gets even larger.
If you think of Uber as a personal logistics service that can drive your kids to school and back, take you to work, pick up your parents at the airport, drive you to date night so you can get your drinks on, it gets very very large.
If you think of Uber as delivering both people as well as things (packages, dry cleaning, groceries) it gets even larger.
If you think of Uber as a replacement for your car, it gets even larger.
If you mix in a fleet of self-driving cars, orchestrated by Uber, it grows again.
If you think of Uber as a giant supercomputer orchestrating the delivery of millions of people and items all over the world (the Cisco of the physical world), you get what could be one of the largest companies in the world.
Let’s say you’re in Glasgow, Scotland, trying to start a technology-driven business. Many would view this as a competitive disadvantage, but I don’t. In fact, I think there are a tremendous number of wins to be had from the outsider status: - Your costs—all of them—will be lower. - If you have any degree of success, you’ll automatically be a big fish in a small pond, which will give you an amazing emotional boost and make an entire community invested in your success. - There is no echo chamber. If you’re building a product that people want, you’ll know, and if you’re chasing unicorns, you’ll know that, too. - If you gain traction, your business will become an excuse for investors, startup folks, speakers, and partners to visit. - You’ll have a much easier opportunity to attract the best and brightest in your region rather than having to constantly compete with hundreds of other companies, big and small, for talent.
Don’t dismiss the power of being far away from California. Silicon Valley is a state of mind, not so much a physical place.